Chicken and waffles is not just a delightful mix of comfort foods — it embodies history and culture. In Baltimore, no one does this dish better than Connie’s. But can a fast-food giant like Chick-fil-A compete in this culinary arena?
Chick-fil-A is eager to find out. Last month, the well-loved fast-food chain announced a special test run in Baltimore and San Antonio, featuring two new items: the Chicken and Waffles Breakfast Sandwich and the Chicken and Waffles Sandwich. This trial period spans from December 1 to January 24.
While Chick-fil-A has opted not to elaborate on the rationale behind selecting Baltimore as a test market, how the evaluation will unfold, or any initial feedback, the excitement is palpable.
The allure of chicken and waffles is clear.
This nostalgic dish has deep connections to Black culture as a cherished soul food classic. It gained widespread popularity during the Harlem Renaissance in the 1920s and is celebrated for its perfect blend of sweet and savory flavors, making for a fulfilling meal.
In Baltimore, eateries like Connie’s Chicken and Waffles have been crucial in preserving this tradition.
“When chicken and waffles are prepared well, they leave a lasting impression. The combination of savory and sweet makes it quintessential comfort food,” explains Khari Parker, co-founder of Connie’s.
Parker expressed enthusiasm about Chick-fil-A’s experimentation with the dish, noting that Baltimore “has room for both” establishments.
“We consider this a great opportunity for the dish itself. When a national brand experiments with chicken and waffles, it signifies how beloved it is,” Parker stated. “For us, it’s an ideal moment to reconnect with our existing customers while also attracting new ones who appreciate southern comfort food.”
Parker emphasizes that dining at Connie’s offers a distinct experience compared to Chick-fil-A, featuring made-to-order meals in a sit-down setting.
“Patrons come to Connie’s knowing precisely what they desire; they can expect their meal to be prepared with care,” Parker adds. “Locals understand where to find that authentic hometown vibe.”
For those leaning toward Chick-fil-A, here’s what to anticipate:
Ingredients:
Maple-flavored waffles, your preference of original, grilled, or spicy chicken filet, applewood-smoked bacon, honey-butter spread, and a side of syrup.
Chicken and Waffles Breakfast Sandwich:
Available in Baltimore and San Antonio from opening until 10:30 a.m.
Chicken and Waffles Sandwich (regular):
Exclusive to Baltimore locations, served from 10:30 a.m. until closing.
Portion Size:
The breakfast sandwich is slightly smaller than the regular offering.
Baltimore Fishbowl set out to sample both sandwiches, and here’s what we discovered.
Comparative Analysis: Chick-fil-A vs. Connie’s
First Impressions:
Upon unboxing, Chick-fil-A’s sandwich appeared neatly layered and compact, measuring about four inches across. The delightful sweet aroma wafted from the sandwich which was served hot.
Likewise, Connie’s sandwich was presented with care, each component held together by toothpicks. The waffle pieces, shaped like quarter-circles, provided a homemade aesthetic. Its fragrance was richer and leaned towards savory, and it was also served warm upon opening.
Chicken:
The Chick-fil-A chicken filet had a crunchy, dark golden-brown crust, measuring roughly three-quarters of an inch thick. The addition of bacon offered an extra meaty flavor and a touch of saltiness.
In contrast, Connie’s chicken portions were larger, thicker, and juicier, featuring less breading. The seasoning added a noticeable caustic flavor with visible black pepper and herbs on the exterior.
Waffles:
Chick-fil-A used maple waffles, imparting a sweet taste with every bite; although sometimes the sweetness could be overwhelming, especially when dipped in syrup. The waffles had a crispy outer layer and a soft interior.
Connie’s, on the other hand, featured traditional Belgian waffles that were fluffier and airier. Their lighter golden color meant they weren’t as sweet or crispy on the outside compared to Chick-fil-A’s offering.
Price and Portion:
Chick-fil-A’s chicken sandwich (with the original filet) is priced at $9.29 before tax, including one sandwich and a side of maple syrup.
Meanwhile, Connie’s sandwich is offered at $13 before tax for two sandwiches (each served on a quarter of a waffle) and a side of syrup.
Overall:
Chick-fil-A provides a quick, sweeter fast-food variation of chicken and waffles—ideal for those on the go craving something familiar.
Conversely, Connie’s offers a more fulfilling and soulful version of this dish. The chicken is juicier, the waffles fluffier, and the overall meal feels heartier, reflecting the rich history and comfort associated with it.
Reactions on Social Media
The social media buzz surrounding this new sandwich has been a mixed bag.
Chick-fil-A in Owings Mills shared an Instagram Reel featuring the new menu items, prompting many users to post TikTok and Instagram videos showcasing their taste tests.
“I tried it yesterday, and it was fantastic!!” commented Jill Albrecht (@jillalbrecht7) on a TikTok review.
Moreover, Shannel Pearman (@shannelpearman) expressed her excitement: “I love that Baltimore is the testing location.”
However, not all feedback was favorable.
User @Leroytheiggy criticized it as a “3/10…kind of unappetizing. The waffle and honey butter were overly sweet, and the waffle was a bit soggy where it touched the chicken.”
“It doesn’t look appealing,” remarked Robin Lynn (@robinlynn_0) on another TikTok review.
As discussions continue online, Baltimore’s trial run will ultimately shape whether Chick-fil-A’s unique take on this classic southern dish will find a permanent home on menus across the nation. The sandwich will be available until January 24. For more information, visit chick-fil-a.com.
